Your phone, answered. Every call, every hour.
PrimePulse answers your calls 24/7, texts back every missed caller, books jobs straight into your calendar, and follows up until they say yes, so you stop losing work to the competitor down the street.
Tuesday, January 14
- 2:14 AM Incoming call Furnace stopped working. Caller in Eden Prairie.
- 2:14 AM Answered by PrimePulse Asked about the problem, the address and the best time.
- 2:17 AM Appointment booked for 8:00 AM Added to your calendar with the caller's details.
- 2:17 AM Confirmation text sent “You're booked for 8:00 AM. We'll text when your tech is on the way.”
Every missed call is a job for someone else.
You can't pick up on a roof, under a sink or at 2 AM. Your customers don't wait.
- 97%
- of callers sent to voicemail hang up without leaving a message.
- Source: Invoca, 2024 (opens in a new tab)
What we set up for you
Five things that work together, so no lead slips through.
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Every call answered
A receptionist that never clocks out. It answers in your company's name, day or night, handles the common questions, books the job and sends you the details.
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A text back for every missed call
If a call slips through, the caller gets a text from your business right away. They wait for you instead of calling the next name on Google.
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Follow-up that doesn't forget
Quotes and callbacks get friendly text and email reminders until the customer books or says no. Nobody on your crew has to remember.
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More Google reviews
After every finished job, your customer gets a short, polite request for a review. More reviews means more people pick you.
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One list of every lead
Every call, text and web inquiry lands in one simple list. See who reached out, what they needed and whether they booked.
What happens when a customer calls
One example job, start to finish. Nobody on your team lifts a finger until the work is booked.
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2:14 AM
A homeowner calls. Their furnace is out.
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2:14 AM
Your AI receptionist answers and asks what's wrong, where, and when.
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2:17 AM
The job lands in your calendar. The customer gets a confirmation text.
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6:30 AM
You wake up to a text with the job details. You slept through all of it.
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7:30 AM
The customer gets a reminder that your tech is on the way.
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11:00 AM
The job is done, and a Google review request goes out automatically.
Every lead, tracked
Every call, text and web form lands in one place, so nothing gets lost between the phone and the job.
- Each lead moves through clear stages, from new to booked to done.
- Check it anytime from your phone.
- Already use Housecall Pro or Jobber? We connect it where your software allows. If not, PrimePulse becomes your CRM.
Getting started
Three steps. You keep running jobs while we do the setup.
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A free call
We look at how calls come in today and find where leads are leaking. You'll leave with a clear picture, whether you work with us or not.
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We build it
We set everything up and connect it to run alongside the tools you already use.
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It runs every day
It works every hour your phone rings. Once a month we check in and send you a short summary report of calls answered and jobs booked.
What missed calls cost you
Put in your own numbers. It takes ten seconds.
PrimePulse vs. a receptionist
A great receptionist is worth having. But they can't work every hour your phone rings.
| Receptionist | Answering service | PrimePulse | |
|---|---|---|---|
| Hours covered | About 40 of 168 a week | 24/7 | 24/7 |
| Books jobs into your calendar | Yes | Usually takes a message | Yes |
| Texts back missed callers | No | No | Yes |
| Follows up on quotes | When they remember | No | Every time |
| Handles several calls at once | No | Yes | Yes |
| Sick days, turnover, training | Yes | Not applicable | None |
| Cost | $3,100+/month in wages alone* | Per-minute fees | Less than a part-time hire |
PrimePulse
- Hours covered
- 24/7
- Books jobs into your calendar
- Yes
- Texts back missed callers
- Yes
- Follows up on quotes
- Every time
- Handles several calls at once
- Yes
- Sick days, turnover, training
- None
- Cost
- Less than a part-time hire
Receptionist
- Hours covered
- About 40 of 168 a week
- Books jobs into your calendar
- Yes
- Texts back missed callers
- No
- Follows up on quotes
- When they remember
- Handles several calls at once
- No
- Sick days, turnover, training
- Yes
- Cost
- $3,100+/month in wages alone*
Answering service
- Hours covered
- 24/7
- Books jobs into your calendar
- Usually takes a message
- Texts back missed callers
- No
- Follows up on quotes
- No
- Handles several calls at once
- Yes
- Sick days, turnover, training
- Not applicable
- Cost
- Per-minute fees
*Based on the U.S. median receptionist wage of $38,010/year (Bureau of Labor Statistics, May 2025), before payroll taxes and benefits.
Why PrimePulse
- Built only for home service trades. HVAC, plumbing, electrical, roofing and the trades around them. Nothing else.
- Done for you. We build it, run it and maintain it. You never touch the software.
- The 30-day guarantee. If it doesn't cover its own cost in the first month, your first month's management fee is waived. See the guarantee
- Local to the Midwest. With a real person you can call when you have a question.
- A monthly check-in and summary report. Calls answered and jobs booked, in plain numbers.
One system. Everything included.
No tiers, no add-ons to figure out. We set it up, run it and keep it working.
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24/7 AI receptionist
Answers every call in your company's name, handles common questions and books jobs into your calendar. Emergencies get flagged to you right away.
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Missed-call text back
If a call slips through, the caller gets a text in seconds.
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Automated follow-up
Texts and emails to unbooked leads and open quotes, plus appointment reminders.
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Google review requests
Sent automatically after every finished job.
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Every lead in one place
Calls, texts and web forms tracked from new to booked to done, right from your phone.
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Done for you
We build it, run it and fix it. Monthly check-in and summary report.
Pricing on your free call. No long-term contracts.
Book a free call
Who you'll work with
Malcolm MacGrath, Founder
I'm based in the Twin Cities, and I look at your phones the way you look at your books: every missed call is money. I started PrimePulse because good shops lose jobs every day simply because nobody picked up. When you work with us, you get my cell, not a support queue.
The system pays for itself, or you don't pay for it.
Before launch, we set a clear target based on your call volume and average job value. If PrimePulse doesn't book enough new appointments to cover its monthly cost within the first 30 days, your first month's management fee is waived.
Questions owners ask
Will it sound like a robot?
No. It sounds like a calm, friendly person at your front desk. It uses your company name, speaks plain English and handles back-and-forth naturally. You hear it and sign off on it before it ever takes a real call.
Does it work with my software?
If you use Housecall Pro, ServiceTitan or Jobber, bookings go straight into it. If you use something else, or just a calendar, tell us on the call and we'll tell you straight whether it fits.
What happens if it can't answer a question?
It takes a clear message, tells the caller when to expect a call back, and texts you the details right away. Emergencies go to whoever is on call, the way you choose.
How long does setup take?
Most businesses are up and running in about two weeks. We handle the work. Your part is the first call and a quick review before launch.
Do I need to be good with technology?
No. We set it up, we run it and we fix it. If you can read a text message, you can use PrimePulse.
Find out how many calls you're missing.
A free call with no pressure. We'll show you where jobs are slipping through and what it takes to catch them.
We're currently taking a small number of founding clients across the Midwest.